What to expect at ConnecTech Asia 2019

Digital Studio caught up with Ivan Ferrari, event director (telecom, media and technology), at UBM Singapore, organisers of ConnecTech Asia.
 Ivan Ferrari, event director (telecom, media and technology), at UBM Singapore
Ivan Ferrari, event director (telecom, media and technology), at UBM Singapore

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ConnecTechAsia comes out the gate in 2019 as the region’s newly minted telecom, media and technology (TMT) knowledge powerhouse. ConnecTechAsia comprises three events catering to each sector of the TMT space, bringing together diverse businesses that will be a big part of our digital future.

BroadcastAsia is where broadcasting media companies and equipment makers showcase their latest products and services, NXTAsia will feature emerging technologies and enterprise solutions and CommunicAsia brings together next-gen technologies for the telecom and related industries.  Attendees can look forward to activities, workshops and seminars, speciality zones, partner programmes and networking receptions. A congregation of 1,800 exhibitors and an estimated 40,000 attendees are expected at the three-day event.

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Digital Studio caught up with Ivan Ferrari, event director (telecom, media and technology), at UBM Singapore, organisers of ConnecTech Asia.

Digital Studio (DS): Ahead of the show, what are the technological trends you are most excited about?

At BroadcastAsia, we are excited to explore how 5G, AI, IP Broadcasting, OTT, and Esports have and continue to influence the evolution of the media and entertainment landscape, especially in Asia.

DS: What are some of the hot topics that you expect will be addressed during the event?
The consolidation and collaboration between Media and Telcos will be a key topic discussed at ConnecTechAsia’s Opening Day Plenary. The event will also explore what’s next for Asia’s OTT space in terms of sustainable growth, localised content and monetisation models. We will also look at how emerging technologies such as AI, 5G, big data and immersive technologies are influencing next-generation broadcasting, user experiences and business models.

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DS: Why are big industry shows like BroadcastAsia important to the industry and to attendees?

BroadcastAsia is one of three pillars that make up ConnecTechAsia – Asia’s mega infocomm media and technology event, that was launched last year. The event addresses the hyper-convergence of telecoms, broadcasting, media and new technology, and harnesses those synergies to create a holistic business platform for thought-leadership, innovation, standards development, collaboration and networking.

With broadcasters facing unrelenting digital disruption, platforms such as ConnecTechAsia are important as it brings all parts of the industry and government bodies together to discover, discuss and learn about transformative technologies and solutions to drive successful market growth strategies in this digital era.

DS: How are the attendees and companies participating in BroadcastAsia changing?

The fast pace of technology-driven disruption has transformed the face of broadcasting, and how users consume media. With industry convergence, consolidation and rapid growth of OTT in the region, we have certainly seen a shift in attendees to BroadcastAsia. The revolution of the video value chain and changing ecosystem utilising AI, big data and cloud to enhance content production, monetisation, distribution and user engagement has brought participation from big tech such as Amazon Web Services, Dell EMC, Google, IBM, and Microsoft.

As part of ConnecTechAsia, BroadcastAsia also benefits from a high-level of visitor crossover from CommunicAsia and NXTAsia. 

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DS: With many OTT services launching in the region over the past year, how do you think regional broadcasters and content owners can scale and monetize their digital offerings?

With the entry of global OTT giants such as Netflix and the prevalence of local and regional players including iflix and HOOQ, regional broadcasters are facing an uphill challenge of retaining a captive audience. In a landscape where consumers are increasingly platform agnostic, incumbent broadcasters need to adapt and tailor their content and digital offerings to suit new viewing habits.  To succeed, it is important to innovate to keep pace with fast-moving and nimble OTT players, by adopting a technology-first approach to deliver superior user experiences that retain subscribers and drive scalability and monetisation across the region.

DS: What do you hope attendees will take away from BroadcastAsia?

The media landscape in Asia changing rapidly and its diverse markets presents unique challenges to broadcasters across the region.  As the annual meeting point for the industry in Asia, we hope attendees leave BroadcastAsia with key learnings on emerging tech trends, and business and technical strategies for growth and transformation to thrive in the era of digital media ecosystems.

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