The Global Audience Measure (GAM) shows that BBC News has an audience of 394 million globally, which is a rise of 47 million. BBC Indian Languages and the BBC World News TV channel have both achieved all-time record audiences of 50 million and 101 million, respectively; said James Angus, director, BBC World Service in an interview with exchange4media.
India is the top-most contributor to the BBC News audience with 50 million people. Nigeria is the second largest market with 41 million audience, followed by USA with 34 million audience, he added.
"India is a market where even a small growth in reach can increase the global reach of the platform by massive numbers. Three countries, India, Kenya and the USA, have seen the most impressive gains for BBC since 2018. India, where BBC News now operates in nine languages, has seen a rise in viewership from 20 million to 50 million to become the top overseas market for the network," Angus said.