Vox Cinema employees reskilled to help meet demand in Carrefour

Majid Al Futtaim reskills and redeploys more than 1,000 employees in United Arab Emirates, Saudi Arabia, Egypt, Oman and Lebanon retrain to take on roles at Carrefour
Merly Ann Alerge, customer service officer at VOX Cinemas replenishes stock at Carrefour.
Merly Ann Alerge, customer service officer at VOX Cinemas replenishes stock at Carrefour.
Leslie Cabig, customer service officer at VOX Cinemas checks orders at Carrefour fulfilment centre.
Leslie Cabig, customer service officer at VOX Cinemas checks orders at Carrefour fulfilment centre.
VOX Cinemas employees at Carrefour fulfilment centre.
VOX Cinemas employees at Carrefour fulfilment centre.

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Majid Al Futtaim, the management company behind Vox Cinemas in the Gulf, has activated an employee redeployment programme across the region, which sees more than 1,000 leisure, entertainment and cinema employees being reskilled to join the company’s Carrefour business on a temporary basis to assist with online order fulfilment, food packing, stock replenishment and more.

The redeployment programme is designed to provide employees with an opportunity to retrain within the Majid Al Futtaim ecosystem.

So far, 1,015 employees from Vox Cinemas, Magic Planet, Little Explorers and Ski Dubai in the UAE, Saudi Arabia, Egypt, Oman and Lebanon have been assigned to their new roles.

The positions created will help Carrefour to cater to the increased demand at both its physical and online stores.

In the first three weeks of March, Carrefour has seen an increase in customer demand across the region with daily online sales increasing by 50% compared to the same period in February.

Alain Bejjani, chief executive officer at Majid Al Futtaim – Holding, said: “In times of uncertainty, our commitment to our community of customers, employees, tenants and suppliers only becomes stronger. While we are ensuring that our customers get what they need when they need it, we are working with all stakeholder groups to ensure that we come through these challenging times together. The employee redeployment programme is a fantastic opportunity for our leisure, entertainment and cinema employees to continue to learn and explore new experiences in other parts of our business during this time. I am extremely proud of each one of them as they have shown a relentless desire to support their colleagues across the company and ensure our customers continue to have access to essential items.

“While our redeployment efforts come during unprecedented times, a recent World Economic Forum report suggested that by 2022, 54% of the total workforce in an organisation will require significant reskilling and upskilling. The current situation has accelerated the need for employees to stay competitive and will require companies to relook at how they utilise their talent.”

The employees have been assigned to positions across the Carrefour business, including supermarkets, hypermarkets, dark-stores, fulfilment centres, and distribution centres.

Prior to starting their new roles, employees have completed on-the-job training as well as health and safety training, in line with additional precautions that have been put in place by Carrefour.

Nafie Hamed Ibrahim Ali, customer service officer at VOX Cinemas said: “I have worked with Majid Al Futtaim for the past nine years and I volunteered to join the programme, like many of my colleagues. It is a great opportunity for me, and I am proud that I can continue to be of service during such a challenging time. I am really looking forward to learning new skills, whilst supporting the wider business and catering to customers’ needs – I feel a part of something much bigger than myself.”

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