Martin Audio has appointed Beirut-based Technosound as its new distributor in Lebanon, effective immediately.
Founded in 1969, and with a large portfolio of sole agencies in the high end pro audio sector, the company made its first approach to the British loudspeaker manufacturer at the ISE 2012 show in Amsterdam.
Technosound’s director of sales and marketing, Pierre Fahed, intimated that the company intends to focus now on all the core markets – from high end concert touring systems through to discreet boutique installation speakers.
“Martin Audio already has good brand awareness in our local market but we want to improve on the distribution strategies,” continued Fahed.
“We have been receiving excellent support from [director of sales] Simon Bull and [export sales manager] Dominic Jacobson, and plan to set up product presentation and local training for all Martin Audio products in the near future.”
Already enjoying the fruits of their new partnership, Martin Audio’s Jacobson added: “We have already increased our business significantly under their tenure and we are confident that we can achieve substantial growth with the help of their team of industry professionals.”