CNN International has appointed Antonio Canto as Vice President, Regional Sales, to lead ad sales in key markets, including the Middle East.
Canto joins the commercial executive team under chief commercial officer Rani R. Raad with a remit to continue building CNN’s business in Southern/Central/Eastern Europe, Middle East, Africa, Turkey and CIS.
Recent significant CNN deals in these regions include a global advertising deal with Gucci and sponsorships with Dubai Healthcare City, Qatar Airways, Gulftainer and Emaar in Middle East.
“I am excited to join the CNN International Commercial team and very much look forward to working with our clients to further grow their strategic partnerships with CNN International and break new grounds in creating new successful brand engagement solutions,” said Canto.
“I have always admired the innovation and impact CNN has globally on people’s lives and hope I can help contribute to the company’s continued success and growth.
The international marketplace is constantly changing and I believe CNN is a strong brand which firmly adds value and prestige, as well as commanding the attention of key business people and opinion makers.”
