Next-generation TV operators can take their customers to new levels of personalised consumer experience as a result of collaboration between Ericsson Media Solutions and Amlogic to make Ericsson’s MediaFirst middleware available via Amlogic’s chipsets. Ericsson Media Solutions’ MediaFirst TV Platform is an media platform for the creation, management, and delivery of next-generation Pay TV services. Built using cloud-based architecture, it enables operators and content providers to deliver personalised TV experiences to consumers across any device.
Supported by a high performance CPU and graphics processing unit (GPU), the integration of Amlogic’s S905X chipset solution means consumers will be able to speedily access content, including High Dynamic Range (HDR) content, across MediaFirst enabled set-top-boxes. Operators can also provide increased choice of content, as well as boosting engagement and personalisation experiences for customers.
Ericsson Media Solutions provides personalised multiscreen TV solutions for pay TV operators. Amlogic is a leading provider of System-On-Chip (SOC) for video streaming and smart home devices. Amlogic’s S905X chipset is operational in OTT and IP scenarios with major operators worldwide. The integration with the MediaFirst middleware provides more choice to operators.
The solution will be demonstrated by Ericsson Media Solutions at NAB Show 2018 in Las Vegas, Nevada. It offers advanced media processing that enables operators to deliver high quality video by utilizing complex HDR schemes alongside its high-performance CPU and GPU. Ericsson added that advanced security features will ensure that high value content is securely managed to meet the needs of content owners worldwide. The solution is already commercially available through most MediaFirst set-top-box manufacturers.
James Xie, VP, Corporate Business Strategy, Amlogic, says: “The S905X chipset is ideally designed to meet operators’ requirements and to enable a high-quality user experience with MediaFirst. MediaFirst takes full advantage of our SOC capabilities to deliver a seamless TV experience to operators at price points not possible using current solutions.”
Marc Stauffacher, Head of Solution Area TV Platforms, Ericsson Media Solutions says: “Amlogic chipsets deliver an excellent user experience across all MediaFirst use cases, including Pay TV in-home and OTT services. By pre-integrating the MediaFirst TV Platform client with Amlogic we are adding more choice and value to Ericsson Media Solutions’ holistic MediaFirst ecosystem, enabling our global partner operators to rapidly go to market.”