World's first software only uncompressed playout deployed by Red Bee Media

First showcased at IBC 2018, the solution is the first in the world to use uncompressed video over IP, without requiring any dedicated infrastructure.
Red Bee Media has created a completely IP and Software Based Playout Deployment for uncompressed video streams.
Red Bee Media has created a completely IP and Software Based Playout Deployment for uncompressed video streams.

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Red Bee Media has created the world’s first Software Only Uncompressed Playout Deployment, leading the way in the IP and software transformation of the broadcasting industry. First showcased at IBC 2018, the solution is the first in the world to use uncompressed video over IP, without requiring any dedicated infrastructure. With systems running on private cloud deployments across multiple data centers, Red Bee Media will be able to deliver unmatched quality and flexibility to Tier 1 public and commercial broadcasters. Research & development has taken place over a period of 2 years and the solution will go live with several customers during 2019.

The broadcasting and media industry is steadily moving towards IP and software-centric environments for playout deployment. But current solutions are also relying on either compressed video feeds or single task hardware that is costly to acquire and maintain and that can only provide flexibility with unused capacity available. To answer the need for flexibility, agility and cost reduction for Tier 1 broadcasters who need to maintain premium video quality with low latency, Red Bee Media has created a completely IP and Software Based Playout Deployment for uncompressed video streams. The platform eliminates the need for any special purpose hardware or additional infrastructure that corrects issues in the video feeds.

“Going software only and enabling a consumption-based commercial model has been a strict ambition for us. Previous IP centric playout deployments have relied on compressed video streams or bespoke hardware to make it work. This was not an option for either us or our customers. After dedicated R&D efforts we can now offer a solution with uncompressed video streams of the highest quality, combined with the flexible commercial models and agility that only an IP and Software based system can offer, all running on our newly deployed hybrid cloud”, says David Travis, Chief Portfolio Officer, Video Services, Red Bee Media.

A completely IP and Software based playout system will fundamentally change how playout services are delivered in the future. With a multivendor software only playout stack, Red Bee Media is not only reducing costs and adding agility to existing projects, but is also creating opportunities for launching new projects and channels at a predictable cost with significantly reduced implementation times.

“Launching an IP and Software only Playout Deployment solution is really showing the core value we provide as a managed service provider. We have tied together technologies from multiple vendors and leveraged the combined features and functions of them all. We have created something truly new and unique that will not only make current playout ventures more agile and cost effective but will also create new possibilities for Playout deployment in the future”, says Steve Nylund, CEO Red Bee Media.

Red Bee Media is combining their IP and Software based Playout Services with the company’s cloud based Media Management platform Nucleus and managed OTT platform to offer an end to end highly flexible media processing and delivery service to the world’s top broadcasters and content owners.

The new solution will go live with several Tier 1 broadcasters in Europe during 2019.

Digital Studio ME November issue features and in-depth discussion with Red Bee CEO Steve Nylund regarding the playout deployment demoed at IBC,  and the need for managed services in broadcast.

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