Soon to be launched financial and business news TV channel Bloomberg Asharq will deploy Avid tools and solutions to help establish its all-IP news production infrastructure.
Debuting later this year in Dubai International Financial Centre, Bloomberg Asharq will globally broadcast round-the-clock business and news coverage on the companies, markets and economies of the Middle East.
Avid's MediaCentral platform will provide the foundation for Bloomberg Asharq’s news production environment, optimizing collaboration across all aspects of the production cycle. Avid MediaCentral Cloud UX will allow production teams located anywhere to access content through a simple graphical interface.
Bloomberg Asharq's production teams will rely on Avid creative tools including the Media Composer nonlinear editing systems and Pro Tools digital audio workstations. Avid NEXIS software-defined storage platform will give the broadcaster media performance and scalability.
“Our vision to create a leading independent source for business and news will be rooted in our IP-connected production environment extending from the studio to the field, which will allow our teams to collaborate seamlessly and rapidly deliver compelling coverage around the clock,” said Omran Abdallah, Chief Technology Officer, Bloomberg Asharq. “We’re pleased to rely on Avid to help us deliver this vision from end to end.”
“With its focus on IP from the outset, Bloomberg Asharq is innovating to raise the bar in television news production collaboration, speed and overall workflow efficiency,” said Jeff Rosica, Avid CEO and President. “When customers like Bloomberg Asharq go to work on defining the future of media operations, it’s Avid’s privilege to provide platforms, tools and solutions that make it a reality.”
Bloomberg Asharq will be headquartered in Dubai, with the main operation in the Dubai International Financial Centre (DIFC). The DIFC's Gate Village 11 property, The Exchange, with views of the iconic Gate, will serve as the main hub for the media platform.