UAE-based satellite broadcaster Yahlive has extended its long-term partnership with the BBC. The new agreement expands BBC Arabic reach to Yahlive’s MENA beam targeting the Arabian Maghreb viewers, reaching over 42 million viewers in North Africa from the prime orbital slot of 52.5 degrees east.
The BBC will continue broadcasting content on Yahlive’s East beam to 62 million viewers.
Commenting on this recent expansion, Ammar Baranbo, COO, Yahlive said: “Since inception of Yahlive, the Arabian Maghreb has been a key focus for us. We are thrilled to yet again increase our channel offering, giving our Arabian Maghreb viewers even greater choice of quality content and channels. This partnership is in line with our strategy to bring relevant, most watched content to each of the culturally diverse communities under our coverage”.
Yahlive is key to extending the reach of global brands to communities across the Middle East, North Africa and South West Asia. Yahlive has seen incredible success in reaching niche audiences with a viewership of over 115 million across all its coverage areas. Yahlive is also the leading satellite broadcast provider servicing more than 62 million viewers in the Farsi-speaking communities - a 100% growth in Farsi viewership over a period of two years. Yahlive beams over 260 channels in more than six languages across the Middle East, North Africa, and South West Asia.