Telecom Egypt and Ericsson to use 5G to enhance stadium experience

Demos based on AR, VR, and MR on a 5G network allow fans to enjoy an immersive sporting experience
Telecom Egypt Ericsson partnership


Telecom Egypt and Ericsson showcased two exciting demos based on augmented reality (AR), virtual reality (VR), and mixed reality (MR) – as well as AI object and face recognition.

By using these technologies football fans will get a glimpse of how the game-day experience will change to enable a world-class experience in stadiums.

Eng. Adel Hamed, managing director and CEO at Telecom Egypt said: “Consumers are always seeking new ways to experience their favorite sports content. Through the evolution of technology, we have the potential to push boundaries and take the consumer to the heart of the game itself. Alexandria stadium is a great venue to demonstrate how far we have come technologically, and why it will matter to fans.”

Telecom Egypt and Ericsson are live with a full-stack telco cloud infrastructure with the successful deployment of AI proof of concept, focusing on transforming the wireless network and providing a 5G-ready core.

Rafiah Ibrahim, head of Ericsson Middle East and Africa said: “We are happy to join Telecom Egypt and inspire football fans with a sneak-peek into the future.  This partnership marks as a milestone in our long-standing partnership, bringing our innovative technologies to elevate the consumer experience and pave the way for 5G.”

The objective is to demonstrate cloud use cases that enable Telecom Egypt to have faster time to market, offer high-quality user experiences and easily deploy ICT services such as voice over LTE (VoLTE), machine to machine (M2M), rich communication services (RCS) and enterprise solutions.

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