Middle East's Front Row Filmed Entertainment is bringing Sundance Grand Jury Prize nominee The Farewell to UAE cinemas.
The Farewell is produced by US studio A24, whose titles include Academy Award winners Moonlight, Room and Lady Bird.
The Farewell will screen at Dubai-based arthouse exhibitor Cinema Akil from October 25. It will also screen at key exhibitors Vox, Reel and Novo Cinemas.
In the US, the film opened initially in a limited capacity on 14 screens and had a higher on-screen average than Avengers: Endgame, earning over $355,000 on four screens with a per-theater average of $89,000. After expansion, the film has tallied over $18 million in total at the US box office to date.
The Farewell has a mainly Chinese cast and features Crazy Rich Asians superstar Awkwafina in the lead. The movie is the second feature by director Lulu Wang and is based loosely on personal experiences with her family.
The film follows a Chinese family who, when they discover their grandmother has only a short while left to live, decide to keep her in the dark and schedule an impromptu wedding to gather before she passes. Billi (Awkwafina), feeling like a fish out of water in her home country, struggles with the family's decision to hide the truth from her grandmother.
Front Row CEO Gianluca Chakra said in a statement: "We have always prided ourselves in nurturing support for the independent cinema scene across the region, introducing audiences here to interesting and complex films as an alternative to the tentpole studio releases.”
Recently, Front Row has expanded into development with European-based partners Rocket Science. It will be creating original Arabic content for TV and theatrical, with the newly announced Arabic remake of the international box office hit “Intouchables” currently in the works.