Network18, one of India's largest media groups, has deployed Grass Valley's customisable iTX integrated playout platform to underpin the transition to a standardised playout model across all its facilities.
The solution was chosen for its future-proof features, and enables the Mumbai-based company to manage and operate multiple playout channels – across multiple platforms – with greater scalability, flexibility and efficiency.
Network18 operates a large mix of news and entertainment channels in addition to multiple digital products of the biggest names in media, such as News18 Network, CNBC-TV18, CNN News18, Colors, MTV, Moneycontrol, Firstpost and Forbes India.
To meet the needs of the fast changing and rapidly growing market, the organisation needed an agile solution capable of handling large-scale integrated playout and over 25 formats and resolutions natively, from SD to 4K UHD, managing content natively as SDI baseband as well as IP, without additional transcoding.
Rajat Nigam, group chief technology officer, Network18 commented: "We at Network18 constantly explore and evaluate newer technologies and solutions aligned with our business objective of value leadership. We look towards standardizing the technologies across our group and implement cost-effective solutions and workflows to meet the demand for real-time access to news and entertainment, anywhere, on any device, in the fast emerging digital world. Our system design has always adhered to the fundamental principles of flexibility, reliability and versatility that enables us to easily add more channels, deliver services to online and social platforms or support 4K UHDTV content compatible with today’s multi-platform distribution environment. Working with a technical partner that can provide the tools and expertise to meet these demands and deliver the flexibility, scalability and future-proofing we need to evolve our business is critical to getting the system that is right for us. Based on techno-commercial in-depth evaluation, we made the choice for the iTX system from Grass Valley.”