Sony Bravia TVs to ship with Arabic SVOD service Shahid

The first Android-powered smart TVs to come embedded with Shahid app
Oleg Nesterenko, marketing director, Shahid and Shuichi Mugitani, head of marketing, Sony Middle East and Africa and Olannounce a partnership that features Shahid App on Sony Bravia 4K Android TVs.
Oleg Nesterenko, marketing director, Shahid and Shuichi Mugitani, head of marketing, Sony Middle East and Africa and Olannounce a partnership that features Shahid App on Sony Bravia 4K Android TVs.

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Sony Middle East & Africa and MBC Group have launched of the popular Shahid app on Sony Android TVs from mid-March 2020.

Existing users of Sony Android TVs can download the Shahid app from Google Play.

New purchasers of these televisions will get free subscription to Shahid VIP content. The period of subscription varies with the model purchased and range from three months to a full-year subscription for the 8K, OLED and the 4K Bravia TV models.

In a recent study done by market research agency YouGov among 2700 respondents across the GCC, picture quality was found to be the most valued television feature that Arab customers look for when deciding on buying a TV. 

The study also revealed changing patterns in what people watch on their TVs.  Video-on-Demand platforms are tops in content consumption and Shahid is very popular among Arab audiences.

Shahid app were made available on Sony Android TVs from March 22nd, 2020.

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