ITP and OHM to raise funds with 24 hour global broadcast

Jewel, Maluma, CeeLo Green, and Deepak Chopra are among 150 global stars joining Dua Lipa and Jason Derulo for OHM Live will raise funds for Covid-19 relief efforts on May 29
OHM Live broadcast, ITP Live

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A 24-hour broadcast is set to be beamed across the world on May 29 to raise funds for Covid-19 relief efforts.

OHM Live has confirmed the participation of more than 150 global stars in the 24-hour fundraising broadcast taking place on May 29 from 20:00 GST/16:00 GMT.

The line-up of icons from the worlds of music, sport, film, art, fashion and health and wellness have decided to come together to reignite the power of dreaming and unite the world with messages of unity, hope and positivity at a time when it is needed most.

Having already confirmed Jason Derulo and Dua Lipa last week, OHM Live has now added the likes of Grammy-nominated singer-songwriter and mental-health activist Jewel, five-time Grammy award-winner CeeLo Green, Colombian superstar Maluma, and speaker, writer and alternative medicine advocate Deepak Chopra.

They join over 150 names from around the world who will reflect the genuinely global mission and reach of OHM Live, which is seeking to raise funds for international Covid-19 relief causes. Under the banner of “dream with us”, they will also try to inspire real-time engagement from viewers as they try to collect a billion dreams.

Across the broadcast’s 24 hours, which can be viewed on YouTube, Facebook, IGTV, TikTok and ohm.constellation.art, as well as a number of major TV networks, the OHM Live programme has been carefully constructed to feature major stars from each region as the “peak time” moves across different territories.

In the Indian subcontinent, for instance, the schedule will feature contributions from Karan Johar, Sonam Kapoor Ahuja, Mallika Dua, Mahira Khan and Ali Zafar, along with a special segment with Amanda Cerny and Jacqueline Fernandez. Later, audiences in the Arab World will be able to catch exclusive content from Ragheb Alama, Nadine Labaki, Huda Kattan and DJ Bliss.

Europe’s segment is packed with Spanish and French stars, including actors Esther Acebo, Najwa Nimri and Enrique Arce from the Emmy-award winning show ‘La Casa de Papel’, Álvaro Rico from the Netflix series ‘Elite’, voice of the Gypsy Kings Nicholas Reyes, dancer Haspop, Mamadou Sakho, and Lorena Bernal along with her football coach husband Mikel Arteta, who overcame COVID19 himself earlier this year. Italy will be represented by multi-Grammy award-winning singer Laura Pausini, while from the UK and Ireland, there are performances by Ronan Keating, Pixie Lott and Alexandra Burke, plus an in-depth interview with Dua Lipa.

Moving into the Americas, Jason Derulo tops out a US bill that includes the aforementioned Jewel, CeeLo Green and Deepak Chopra, as well as Becky G, Macy Gray, Sheila E and Nicky Jam. There will also be a live meditation session hosted by Jay Shetty. In Latin America, superstars such as Maluma, Miguel Bosé, Carlos Rivera, Jencarlos, Belinda, Karol Sevilla, Natalia Jimenez and boyband CNCO are all part of a truly remarkable schedule.

“Over the 24 hours, we wanted to make OHM Live a truly global experience – so that people everywhere would be able to participate,” commented Constellation co-founder Zaid Fredericks.

“The programme has not been designed to cater to a certain audience or a certain country but for every time zone, every region. We want to make sure that everyone understands that for 24 hours on May 29 we are all in this together, whether you’re in Africa, the United States, Europe, Asia, Australia or India. Everyone’s dream is important. Everyone’s dream needs to be heard.”

To ensure the maximum reach and impact of the event, OHM Live’s organisers Constellation and ITP Live, a Dubai-based talent management and digital marketing agency, partnered with Global Gift Foundation, a philanthropic non-profit organisation focused on creating a positive impact on the lives of children, women and families in need.

GGF utilises the power of celebrities, whom they call “Global Gifters”, to amplify the message and reach of its mission.

“Global Gift Foundation firmly believes in the statement ‘better together’,” said Maria Bravo, co-founder of Global Gift Foundation.

“That is why we’ve partnered with Constellation and joined their call to action of uniting dreamers worldwide to reshape the future of our planet. We hope people around the world will join us and take part in our dream of uniting humanity for a good cause.”

OHM Live is raising funds for a number of a number of NGOs supporting their COVID19-related initiatives. All money raised through OHM Live’s Constellation Dream Fund will go to beneficiaries such as Global Gift Foundation, Médecins Sans Frontières, Dubai Cares, the International Red Cross, the Red Crescent and FromU2Them, all of whom are supporting those on the front lines fighting the current pandemic.

For a full line-up of talent from around the world, please visit:  https://ohm.constellation.art/line-up

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