Abu Dhabi inks deal to host Nickelodeon awards, events

Agreement will see UAE capital host Nickelodeon Kids' Choice Awards and The World of Nickelodeon for next five years
Actor Adam Sandler accepts an award at a previous Nickelodeon Kids Choice Awards in Los Angeles.
Arabian Business
Actor Adam Sandler accepts an award at a previous Nickelodeon Kids Choice Awards in Los Angeles.

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The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has signed an agreement with Viacom International Media Networks (VIMN) to bring the Nickelodeon Kids’ Choice Awards and The World of Nickelodeon to the UAE's capital city for the next five years.

The first Nickelodeon KCA Abu Dhabi will be staged on September 20 at the Abu Dhabi National Exhibition Centre and kids and their families will be able to enjoy three days with their favourite Nickelodeon characters at The World of Nickelodeon.

The first-ever version of the globally renowned kids event to be staged in the Middle East will feature musical and entertainment performances.

Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi, said: “An event of this stature fits perfectly with our mandate to provide the very best entertainment and activations for all sectors of society, and we are looking forward to seeing overseas visitor numbers increasing as a consequence of securing this significant event for Abu Dhabi for the next five years.”

This is the first of five annual Kids’ Choice Awards events that will be hosted in Abu Dhabi, with versions of the event having previously also been staged in Los Angeles, Berlin, London and Mexico City.

“Producing the Kids’ Choice Awards in Abu Dhabi will create a new entertainment experience for kids in the Middle East and raise the International visibility of Abu Dhabi even further,” said Raffaele Annecchino, president of Southern and Western Europe, Middle East and Africa for VIMN.

"This partnership with the Department of Culture and Tourism - Abu Dhabi is an important milestone for us which further strengthens our leadership position within the media sector in Middle East.”

DCT Abu Dhabi said it will also launch additional events and activities to run alongside the award ceremony and the already announced The World of Nickelodeon, which will take place at the Abu Dhabi National Exhibition Centre from September 19-21.

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