Dubai Media City has announced the launch of ON.DXB (On.Dxb), a new regional festival designed to support industry growth and talent development in the media, entertainment and content development industries.
The largest event of its kind in the region, ON.DXB (On.Dxb ) will feature a host of engaging sessions, keynote talks, live pitches, workshops and panel discussions led by international experts and major companies across the film, game, video, and music industries.
The festival will be held on November 21-23, 2019.
The Dubai Media City initiative is being held in conjunction with the Dubai Film and TV Commission.
The authorities said that the new festival aims to stimulate business development and partnership building within the wider industry ecosystem and enhance Dubai’s status as a global and regional capital for major companies and talent.
On.Dxb will host industry participants including filmmakers, music producers, videographers, animators and game developers, in addition to government agencies working to develop these key fast-growing industries.
The launch of the event is in line with the long-term vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to position the emirate as the hub of the media industry.
Majed Al Suwaidi, managing director of Dubai Media City said: “The launch of On.Dxb comes as Dubai is named Arab Media Capital for 2020. This emphasises the important strategic role of Dubai in elevating the regional media and entertainment sector’s status on a global level, through its state-of-the-art infrastructure and stimulating business environment for innovation and leadership.”
Jamal Al Sharif from the Dubai Film and TV commission, said: “On.Dxb is an ideal opportunity to demonstrate Dubai’s achievements in these sectors to the world. Dubai has become a global hub for cinema production companies and many international film and entertainment companies, thanks to a number of strategic initiatives including a progressive legislative environment that inspires creativity and drives business facilitation.”
On.Dxb will be held in Dubai Studio City and the event will feature a full programme of activities including live music, film screenings, video showcases, the launch of indie games and a showcase of technology, creativity and innovation used in the production of film, game, video and music.