Event preview: Dubai International Content Market

Vlad Borovina, project and sales manager, Dubai International Content Market took some time out to speak to Digital Studio Middle East ahead of the 2019 edition of the show
Dubai International Content Market


We’re getting close to the end of the year, a time where Dubai International Content Market takes place. Tell us more about what is new at DICM this year.
DICM is coming back to Jumeirah Beach Hotel Conference Centre on the 9th & 10th of December 2019. As the only content exhibition left in Dubai, it’s an important responsibility for us to deliver a dedicated business-to-business environment for our local, regional and international clients. With most of the features from last year still there, including the renowned “Plug & Work”, exhibiting option and the customised matchmaking platform, the obvious next step would be to continue building on the brand. What is new and interesting for our clients is the ‘Content Hub’ service, which allows existing or potential clients to upload up to 5 titles from their catalogue and “test the waters” before committing to a trip to Dubai.

Dubai has been announced as the Capital for Arab Media in 2020; will that influence the event in any way?
Announcing Dubai as the Capital for Arab Media in 2020 was pretty obvious for many reasons. The world sees Dubai as a hub for business in the MENA region, so this announcement has only reinforced the idea. If you look around, you will notice that Dubai is home for most of the important players from the industry. Adding the fact that Expo2020 is less than a year ahead, can only add further value to it. We actually started getting enquiries from different institutions for our 2020 edition, which will take place in December, right in the middle of Expo2020.

What are you most excited about for Dubai International Content Market?
We have a great lineup of regional and international participants this year. Having the likes of A+E Networks, Warner Bros., Caracol, CNN from overseas is a big plus for the event, in addition to the local players like, Abu Dhabi Media, Dubai Media Inc. and MBC, to name a few. A special attention was also given to the conference programme as it will feature the participation of renowned industry experts who will share their thoughts, trends, news and changes of the media ecosystem. Key names like Rachelle Peterson, Abe Shady, Mariam Al Serkal and Nadine Samra have confirmed their presence in the conference which will run on both days of DICM.

Why content and media marketplaces are important to the industry participants?
Despite living in a technological era where more and more activities happen in the online ecosystem, the importance of an exhibition or event still plays an influential role for companies. Buyers, sellers and visitors have the chance to come in direct contact and showcase products and services to a targeted audience. DICM’s formula is quite simple – it offers a turnkey participating option, budget-friendly, stress-free as well as the opportunity to see most of the key players from the region under one roof for 2 days. Financial-wise, if someone is interested in the region, it’s more productive to be present at DICM rather than doing a regional road-show once or twice a year.

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