Accedo to demo AR live viewing experience at NAB

The AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience during a long-distance sports events such as marathons, rally or bicycle races.
Accedo to demo AR live viewing experience
Accedo to demo AR live viewing experience

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Accedo announced it will debut an Augmented Reality (AR) prototype for live, broadcast sports events at this year’s NAB Show in Las Vegas.

The AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience during a long-distance sports events such as marathons, rally or bicycle races. Accedo has created a ‘bird’s eye view’ of a large physical area by placing an interactive overview with real-time updates in the viewer’s physical space through a tablet or mobile phone. The AR prototype is powered by Accedo's ONE video experience platform.

Fredrik Anderson, SVP Business Development & Co-founder, Accedo commented: “Augmented Reality delivers the possibility to augment live broadcasts with additional information or experiences. Although the technology has been available for years, devices have only recently become affordable for consumer applications. Over the coming months, we expect growing interest in this area. In particular, we believe that enhancing the sports experience with AR will be a great use case for this technology.”

Accedo’s said their goal is to help video service providers, brands and broadcasters overcome the technical challenges of delivering AR video experiences that scale. These issues include fragmentation of the AR device market and synchronisation of live video with the AR interaction and information elements.

Mano Kulasingam, SVP Products, Accedo, added: “Augmented Reality presents new types of interactions that pair well with sports, no matter if you are on location as a spectator or if you are watching in the comfort of your living room. We will continue to innovate with AR and other technologies to empower spectators and viewers with the tools to enhance their video experience. We’re very excited about the current technology development in AR and VR which will drive the video experience for years.”

Demos of Accedo AR, VR and other innovations, products and services, including those with key partners  Google Cloud, Amazon Web Services, Comcast Technology Services and Brightcove can be arranged online here and are available throughout NAB 2018 on the Accedo stand (SU9401CM) in the Upper South Hall.

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