Video-on-demand service Viu has announced its third original for the region, ‘Wahid:Wahid’, a satirical show about the upcoming FIFA World Cup championship. The comedy original will capitalise on the massive interest in football in the region, which is set to peak during the upcoming World Cup tournament starting June 14.
The show moves away from traditional shows that discuss technical details of football, and instead will highlight nuances from the World Cup games in a comical way. The light-hearted ‘talk show’ targets everyone who watches football during the World Cup season, from hard-core fanatics to casual viewers.
Viu has teamed up with renowned comedians from Egypt and Saudi Arabia to host the show, as both the countries’ national teams have qualified for this year’s mega- sporting event in Russia. The show hosts are Ayman Wattar, the famous Egyptian comedian known for Ramadan Galak and Tickling Giants, and Shakir Al Sharif, the most popular member of the Saudi Jeddah Comedy Club.
The 11 episodes of Wahid:Wahid will be aired exclusively on Viu. Each episode is divided into five segments, from a comical take on the news from the World Cup to song performances and real time social interactions to fan posts by the two hosts.
Commenting on the new program, Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA, said: “There is much excitement for the FIFA World Cup in the Middle East, and shows discussing and dissecting the game is very common for football fanatics. At Viu, we wanted to create something different to resonate with a wider target audience including the seasonal football watchers, which led us to Wahid:Wahid where in the hosts will be interacting with our fans real-time during the show”
He continued, “Egypt and Saudi Arabia not only are qualified for this year’s World Cup in Russia, they will also actually be playing against each other! Bringing together these two countries on our platform was our next natural step.”