Blink Studios wins Auggie Awards at Augmented World Expo

Blink Studios was awarded the ‘Best Art or Film’ for its animated short series ‘Karim & Noor’ at the 2018 Augmented World Expo (AWE) awards. This prestigious win marks a first for the Middle East based studio.
AR/VR, Augmented reality, Blink Studios, Karim and Noor, Immersive, Animation

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Dubai based Blink Studios animation studio, was awarded the ‘Best Art or Film’ for its animated short series ‘Karim & Noor’ during the 2018 Augmented World Expo (AWE) awards. Known as the ‘Auggie Award’, the most recognised industry AR & VR awards event in the world takes place annually in Silicon Valley.

This prestigious win marks a first for the Middle East and further solidifies the studio as one of the UAE’s finest, as well as adds another notch on Dubai’s mandate for global innovation and ingenuity. The award adds to the list of honors for the studio's 'Karim & Noor' series, including consecutive wins for best immersive content at the Digital Studio awards.

Since launching in 2016, ‘Karim & Noor’ has captured the hearts of viewers from around the world by matching humour with inspiring morals. Episodes are uploaded onto the show’s dedicated YouTube channel — youtube.com/karimandnoor — and feature the adventures of Karim, a seven-year-old boy, and his ‘lanbot’ — a robot lantern. The ‘short form’ video series has built a large viewership with young children.

Nathalie Habib, Executive Producer at Blink Studios, commented: “Blink Studios is honoured to be one of the first studios in the Middle East to receive international acclaim for its creative achievement in producing films utilising the latest advancements in storytelling technology. We thoroughly believe that being ahead of the game in our art as storytellers and film makers will keep our ideas, stories and products relevant to our audiences everywhere.”

AWE’s annual events bring together a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press as they learn, inspire, partner, and experience first-hand the AR/VR industry. This year’s submissions were voted on by a myriad of professionals in the realm of futuristic technologies, including Pearly Chen, Principal Group Program Manager at Microsoft, Mark Sage, Senior Product Manager at Google AR/VR, and Dr Hong Choi, Chief of Staff at HTC.

The Auggies offer critical exposure to new technologies, ideas and advancements, and this year AWE received the largest number yet of submissions from companies of all sizes and scale, locations and applications--generating fierce competition among each category for a winner.

X Reality Experiences — technology-mediated experiences that combine virtual elements with reality — enjoyed $2 billion in investments during 2017. This value is estimated to grow to around $20 billion within the next five years.

As a now-recognised global player that focuses much of its productions on this technology, Blink Studios is set to reap the benefits of this expanding and developing market. Blink Studios operates in Dubai, Abu Dhabi and Los Angeles.

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