Turner Broadcasting-owned children’s pay TV channel Cartoon Network has launched an initiative to create an animated comedy for its viewers in Africa
Turner Broadcasting continues their journey with the African animation industry with the launch of Cartoon Network's Creative Lab initiative. The winners of Creative Lab and the continental winners of Annecy - MIFA Pitches Animation du Monde will be announced at DISCOMICS Joburg.
Ariane Suveg, head of programming and acquisition at Turner Kids Africa, said the initiative had been inspired by the pitching contest at content market Discop in South Africa in 2016. Punch Monkey Studios pitched their winning idea for what would become Punch Squad at the Turner Kids’ Animation Pitching Competition at DISCOP Joburg 2016.
“As sponsors of the Discop 2016 Animation Pitching Programme, we were exposed to some really inspiring local animation projects,” Suveg explained.
“We were so impressed by Cape Town-based Punch Monkey Studios’ amazing creative energy in the winning entry, Cloud Life, that the project has since been traveling through the Turner Group and is now in a development process with the Turner Asia Pacific production team. This just reinforces our need to invest in local content and our commitment to further mentor talent in the African animation industry.
“We are honoured to be supporting local African animation talent through the Cartoon Network Africa Creative Lab. We look forward to seeing the entries and hope to see the winners flourish in their careers as content creators, following in the footsteps of some of Cartoon Network’s greatest talents.”
Interested participants must be 18 and above to qualify. Entries should be of the comedy genre and should be submitted as a one-minute or three-minute video. Submissions will end on August 31.
In September, a shortlist of 10 participants will pitch their projects to Cartoon Network Africa’s content programming team. Three finalists will be revealed at Discop Johannesburg in November.
The finalists will have their work produced as a pilot with Cartoon Network Africa, with the show airing on the channel in 2019.