Emaar has announced its partnership with Pinkfong, the creator of the viral sensation “Baby Shark” music video, and Spacetoon Kids TV, Pinkfong’s official licensing agent in MENA, to bring the Baby Shark phenomenon to the heart of Dubai.
The Dubai Fountain, the world's largest choreographed fountain, has developed a new dance routine that sways to the captivating rhythms of “Baby Shark”. A spectacular addition to The Dubai Fountain, the iconic attraction in Downtown Dubai by Emaar is set to be a spellbinding experience for all visitors.
Pinkfong’s “Baby Shark” song has over 2.5 billion views on YouTube, making it the most-viewed educational video phenomenon of all time. Also, it has been on the Billboard Hot 100 chart over the past 13 weeks consecutively. The song is distinguished by its special and exciting melody, as well as cute characters, which made it popular among adults and quickly turned into an earworm.
The partnership has just been announced, and visitors have started to arrive specially to watch The Dubai Fountain dancing on the beats of Baby Shark’s Doo Doo. Both kids, and parents will enjoy a new experience full of fun and entertainment.
Spacetoon Kids TV is known as one of the leading companies that target children with a large number of intellectual proprieties (IPs) in MENA & with the highest reach for families in the region. The new arrival of Pinkfong’s “Baby Shark”, brings new opportunities for clients to create new content and products by taking benefits from the exposure of this phenomenon.
The expansion of “Baby Shark” in MENA is what the partnership between Spacetoon and Pinkfong aims for and implements in every way possible, because people do not seem to get enough of Baby Shark.
Spacetoon Group is the first company to specialize in the field of children edutainment in MENA. Since establishing the group, it has presented along with its subsidiaries special content, services and products tailored to suit the Arab region’s cultural values.
Pinkfong creates original children’s content and enables audiences everywhere to enjoy it through technology, moving beyond the limits of traditional media platforms.
The Baby Shark performances of The Dubai Fountain will be held from Friday, April 12. Shows are twice daily at 1.30pm and 7.30pm for the first week.