EditShare used in Tourism Australia’s Great Barrier Reef campaign

EditShare live production solutions capture ‘scUber’, Australia’s global tourism campaign promoting the Great Barrier Reef in partnership with Uber


EditShare teamed up with broadcast solutions provider, Big Planet Media, on the live production of the Great Barrier Reef media campaign ‘scUber’.

Developed by Tourism and Events Queensland, the international creative agency Publicis and rideshare company Uber, the integrated marketing campaign showcased the biodiversity in the marine ecosystem via scUber, the world’s first rideshare submarine powered by Uber.

EditShare’s live production workflow solutions were used to help capture the campaign’s maiden voyage and share 4K content across broadcast and digital channels in realtime, giving global public the opportunity to experience The Great Barrier Reef, Australia’s largest and most valuable natural asset, at depths of up to 30 meters, with 180-degree views.

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