Netflix names Bozoma Saint John as cheif marketing officer

Bozoma Saint John former chief brand officer at Uber also worked at as a marketing executive at Apple Music
Netflix, Bozoma Saint John Netflix, Jobs at Netflix, Appointments

Share

Netflix on Tuesday appointed Bozoma Saint John as the streaming giant's chief marketing officer, starting in August, adding a high-profile Black executive to senior management.

Saint John, who has been vocal about inequality in corporate America, joins from entertainment and talent agency Endeavor where she was the head of marketing since 2018. She also previously worked at Apple Inc and Uber Technologies Inc.

The appointment comes at a time as U.S. companies are looking to diversify their workplace.

Netflix, earlier in the day, said it will allocate 2%, or about $100 million, of its cash holdings to financial institutions and organizations that directly support African-American communities in the United States.

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story