Following a successful first season, and after a flood of viewer requests and positive social media polls, MBC has announced the immediate production of a second season of “04”.
Since January, viewers have been witnessing the struggles of four young housemates in Dubai. As well as dealing with their own cultural differences each has been seeking to fulfill their aspirations and dreams away from home and their loved ones.
The show has seen a rapidly growing fan base online and is the first to deliver a unique ‘transmedia’ experience for its viewers who literally watch as 04’s characters continue to live outside of the confines of their primetime 30min television slot on MBC4. Fans have been able to engage with these characters through social media sites and last week even saw evidence of the housemates celebrating the birthday of Abdel Aziz – cake, candles and all. Needless to say, hundreds joined in with messages wishing him the best for the year ahead too.
Following the finale of Season 1, many of those online fans from across the region have been expressing their desire for more of this type of multi-platform entertainment. MBC are assuring fans from Egypt and the thousands of other loyal followers of the show that they’ve heard their requests and will exceed their expectations with another season full of surprises and drama – both on and off-screen.
04 is a joint production between MBC Group Content, 03 Productions and BPG Group, who are partnering as marketing, creative, digital and target audience consultants.
