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Masdar sponsors ADFF green movies

Two environmental films to screen with Masdar support.

Masdar sponsors ADFF green movies

 Masdar, Abu Dhabi’s renewable energy company, is sponsoring two “green” films at this year’s Abu Dhabi Film Festival, October 11-20. The company is supporting the films as part of an effort to raise awareness of the growing challenge of waste management, pollution and its impact on the planet. The two films are Polluting Paradise and Trashed.

In addition to sponsoring the films, Masdar will host a private screening of Trashed, a documentary film about the ever-increasing global problem of waste and overflowing landfills. The private screening will be joined by the movie’s director Candida Brady, and will be held at the Emirates Palace. The event will also include a question and answer session between the director and students and faculty from the Masdar Institute of Science and Technology – the Middle East’s first graduate research institution dedicated to renewable energy and clean technologies. The movie features Academy Award-winning actor Jeremy Irons.

Dr. Nawal Al-Hosany, director of sustainability at Masdar, said: “Masdar is pleased to support this important contribution to Abu Dhabi’s cultural calendar. The Abu Dhabi Film Festival is an excellent opportunity to educate the public about sustainability in an informal setting. We always welcome creative platforms like these to engage the community on the critical sustainability topics that shape our future.”