VOX Cinemas signs distribution deal with Saudi YouTube hit Masameer

Agreement will see forthcoming Masameer animation feature film being shown across the Middle East
Myrkott's Masameer show has attracted more than 700 million views
Myrkott's Masameer show has attracted more than 700 million views

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VOX Cinemas, the largest cinema operator in the MENA region, has signed an exclusive distribution deal with Myrkott, the Saudi production company behind YouTube animated hit Masameer.

Masameer has attracted more than 700 million views across social media and the announcement will see Myrkott content screened across the Middle East and North Africa.

The agreement includes the exclusive distribution of a forthcoming feature film based on their popular YouTube show, a statement said.

With two million YouTube subscribers and a further three million followers across Facebook and Twitter, Myrkott has produced more than 100 Masameer shows covering a variety of subjects related to Saudi society and the pursuit of the 2030 Vision.

It has worked with a variety of high profile partners including the General Commission of Audiovisual Media (GCAM) and the King Abdulaziz Centre for World Culture, using comedy to appeal to Arab audiences around the world.

Mohamed Al Hashemi, country manager - KSA at Majid Al Futtaim Ventures, said: “Myrkott is proof that Saudi creative industries are going to be a powerful player regionally and internationally in the years to come. VOX Cinemas is delighted to provide Myrkott the regional distribution pedigree that will help their already hugely successful content find new audiences.”

Myrkott general manager Abdulaziz Almuzaini added: “This is a huge moment for Myrkott and we are honoured to be the first home-grown Saudi production company to secure a regional distribution deal.”

Myrkott said it specialises in creating powerful local content for Saudi Arabia and the Gulf in both 2D and 3D format and was established in 2013 by a group of Saudi creative artists.

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