SVOD platform iflix has launched Studio2:15, a new creative production business to focus on producing short-form video content, led by digital media veteran Craig Galvin. The new studio aims to create engaging and experimental snackable and short-form content for the iflix platform.
The studio will create short-form video content for the iflix platform, involving international, regional, and local creative teams and talents. iflix will commission and produce collaborative projects for the studio. iflix said the aim of Studio2:15 will be to appeal to the new generation of mobile savvy connected users who consume quick content on the go.
In a press statement, iflix Chief Content Officer Sean Carey explained the logic behind the creation of Studio2:15:“The creation of Studio2:15 marks a monumental step as we expand our content offering to capitalise on the rapidly growing demand for highly engaging and viral short-form content. Mobile users represent the lion’s share of internet traffic in our markets, and when it comes to mobile users, short ‘snackable’ content is king,” he said.
Studio2:15 will be announcing further partnerships with companies and talents.
In his new role as global director, short form, Galvin reports to iflix chief content officer Sean Carey. Galvin has two decades of experiences in content creation, business development and creative direction. He earlier founded Australian digital agency whiteGREY and has worked on campaigns with several Fortune 500 companies.
Galvin said that short-form content will play a “significant role” in iflix’s mission to redefine entertainment and share global influences alongside local culture. “Studio2:15’s vision is to lead the charge in redefining short-form across all iflix markets, providing our audience a compelling experience that keeps them wanting to come back for more,” he said.
The iflix service is currently available in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh, and Zimbabwe.