Vuclip has launched its first-ever Original series targeting South Asian expats in the Middle East, a musical talent competition series. Titled Music Garage, it will be seen on Viu, its growing OTT Video service.
Music Garage, produced by Elite Films, is an eight-episode series that will shine the spotlight on six aspiring bands and singers handpicked from across the region. The artist line-up includes performers, originating from UAE, India, Pakistan, Nepal, Turkey and Tajikistan, will perform in the South Asian languages of Hindi and Urdu. The show will be published weekly starting April 7th.
"Launching Music Garage is a prominent milestone for Viu and is a testament to our mission to create compelling content for specific audiences in this very diverse market. Music Garage also gives us an opportunity to profile great talent in the region that might otherwise not have the benefit of this exposure,” commented Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA, on the launch.
One band and one singer from a line-up of 6 participating bands and singers, will be given an opportunity to showcase their talent in each weekly episode. The seventh episode will recap all performances and the grand finale will feature the most voted male singer, female singer and the top voted band. Performances will be open to public voting from the first to the seventh episode. Viewers can tune into 106.2 Big FM radio to catch exclusive and candid interviews with the performers and viewers can also share their votes via WhatsApp.
To garner increased traction in the region for the artists and reach the largest possible audience, the show will be simultaneously broadcast on Zee TV Middle East and on &TV Middle East, the leading Indian TV channels in the region.
The 8 Episode show airs every Saturday starting April 7th on Viu and Zee TV Middle East with a repeat every Friday starting April 13th.
The following artist line-up of singers and bands are set to perform:
1. Adel Farooq, Emirati singer
2. Ijaz Khawaja, Pakistani singer
3. Irawati Mulmule, Indian singer
4. Owais Ali, Pakistani singer
5. Samra Khan, Pakistani singer
6. Yasmina Alidodova, Tajikistani singer
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