Live streaming of TV shows during Ramadan in May/June reported a huge increase from last year. For those Ramadan viewers watching through their smart devices on, Jordan's Roya TV has been one of the channels to watch.
The young Jordanian network offered a large amount of Ramadan TV content on their online platforms which worked to their advantage, giving them new avenues to attract old and new viewers and not solely depending on the telly.
Those who watched Roya TV during that period depended on its YouTube channels, mobile apps and official website to livestream and watch and catch up on the large lineup of original shows it had to offer. In fact, those platforms were so popular that the Jordanian broadcaster saw an 82% increase in its online viewership by the end of Ramadan: aggregating a total of 115,870,797 views during the holy month.
Roya TV’s forward-thinking digital efforts also increased audience interaction and allowed viewers to participate in several of its shows. “Ikhsar Wa Irba7” (Lose & Win), the first-of-its-kind game show in Jordan allowed viewers to compete for the same money contestants were playing for. The “Lose & Win” online viewership and participation, through the Roya mobile app, went through the roof.
The game show reported the following increase in mobile audiences: Android screen views: A total increase of 142%; iOS screen views: A total increase of 181478%.
Compared to Roya TV’s Ramadan content in 2017, 2018 saw a large hike in numbers. Overall web video views registered a total increase of 2172%.
Roya TV is taking its media expertise to the field by launching the “Roya Academy for Media Training” at the academy’s premises in Mecca Street, set to begin operations on Wednesday, July 25, 2018.