Kwese Iflix gets rights to NBA Africa Game 2018

Africa's digital pay TV platform Kwesé Iflix has secured rights to the NBA Africa Game 2018, the US pro basketball league NBA’s third game to be played in Africa.
Kwese, Iflix, Africa, African content, Global pay tv, Sports rights, OTT, Africa TV

Share

Africa's digital pay TV platform Kwesé Iflix has secured rights to the NBA Africa Game 2018, the US pro basketball league NBA’s third game to be played in Africa.

The platform, a joint-venture between African media group Econet Media and Asian SVOD provider Iflix, will air the game live from the Sun Arena at Time Square in Pretoria on August 4 via the Kwesé Free Sport channel. Econoet Media-owned pay TV provider Kwesé has acquired a “significant stake” in Iflix Africa in February of this year.

The NBA game will feature a Team Africa vs. Team World format. Team Africa will be composed of players born in Africa or with direct family ties to the continent, and Team World will be composed of players from the rest of the world.

Kwesé iflix CEO, Mayur Patel, said, “With the rapidly increasing dominance of mobile streaming entertainment across Africa, it is clear that the traditional sports broadcasting paradigm has shifted. Kwesé iflix gives consumers control over the entertainment experience. Our platform provides smartphone users with unparalleled access to top sporting action. We are thrilled to offer the NBA Africa game for free on our platform in which we will see Africa take on the world.”

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story