Iflix partners with Wattpad on Indonesian originals

Using machine learning, Wattpad will identify stories and trends to develop as iflix original films, under the brand iflix Originals.
Sean Carey, Chief Content Officer, iflix.
Sean Carey, Chief Content Officer, iflix.


iflix and Wattpad have entered into a content partnership to bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. The deal will see iflix and Wattpad co-produce dozens of original movies over the next year, based on Wattpad stories from Indonesia.

The deal gives iflix access to the more than six million original Indonesian story uploads on Wattpad. Using machine learning, Wattpad will identify stories and trends to develop as iflix original films, under the brand iflix Originals.

iflix said in a statement, the scale of the deal represents their commitment to producing compelling locally relevant original content. Projects from the partnership will join iflix's slate of premium original content, adding a significant number of new movies available to iflix subscribers for free, significantly expanding the company's line-up of Originals.

Indonesia is one of the largest markets in the world for both Wattpad and iflix. Wattpad has a community of more than 6.5 million monthly users who spend more than 650 million minutes on the platform each month. The company has more than 65 million users globally, with more than 17 million in Southeast Asia.

With more than 9 million users in Indonesia streaming an average of 40 million minutes daily, the country is iflix's fastest growing market. The company recently announced new dedicated resources, and investment in the creative ecosystem in Indonesia, establishing partnerships with Creative Economy of Indonesia (BEKRAF) and the National Film Body of Indonesia (BPI).

iflix Chief Content Officer, Sean Carey commented: "Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 30 markets worldwide. With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories."

"All over the world, entertainment companies are recognizing the need to find original stories from new voices," said Aron Levitz, Head of Wattpad Studios. "This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed. Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can't wait to see adapted for the screen."

Wattpad is massively popular across Southeast Asia, where hundreds of Wattpad stories have been turned into books, TV shows, and films. Wattpad previously worked with the TV5 Network in the Philippines on the Wattpad Presents TV series, co-producing 250 episodes representing 76 Wattpad stories.

The deal follows a string of new international partnerships for Wattpad. The company has existing deals with US and international entertainment partners that include Germany's Bavaria Fiction, eOne, Universal Cable Productions (a division of NBCUniversal), Sony Pictures Television, CW Seed, and others.

In October, Light as a Feather, based on the Wattpad story of the same name, and produced by AwesomenessTV, Wattpad, and Grammnet, will stream on Hulu. Wattpad's first feature film 'After', starring Josephine Langford, Hero Fiennes Tiffin, Jennifer Beals, Peter Gallagher, and Selma Blair, will hit theatres in April 2019.

iflix recently announced the launch of its free tier, iflixFREE to make many of its most popular and exclusive programs and features available to users for free, including a new slate of hyper local iflix Original series and movies, localised versions of world class shortform formats through the Company's production deals with Complex Media and QYOU, as well as additionally licensed global hits from 88 rising, Jukin Media, Tastemade and more for iflix Snacks.

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