Netflix orders first African original

Netflix has ordered Queen Sono, a drama about a secret agent, as its first African original series.
Netflix, Netflix original, Local content production, Original content, African content, OTT service, Video on demand, Svod

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Netflix has ordered Queen Sono, a drama about a secret agent, as its first African original series. The news was confirmed by South African talent and Quantico star Pearl Thusi, who tweeted about the series for the first time today.

The actor said on Twitter: “#QueenSono – Africa’s first Netflix original! A thrilling story about a kickass female spy. Can’t wait for you guys to see what we have in store for you!” The series, which launches globally in 2019, was created by Kagiso Lediga and will be executive produced by Tamsin Andersson.

The news about Queen Sono announcement arrives days after Netflix’s VP of international originals Erik Barmack announced during Content London that the company will be commissioning original series in Africa in 2019.

At the UBS Media Conference last week, Netflix content chief Ted Sarandos had stated that international originals will be a focus area for Netflix in 2019, with the company set to ramp up spending on local content in several countries in Asia, Africa and the Middle East. The company projects that within years, “half of the top 10 most-watched shows in a given year are going to come from outside of the US.”

Netlix already has around 70 original local series ready to hit the streaming platform in the next year. In September, Netflix announced the purchase of Lionheart, its first original Nigerian film.

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