Viu has signed a content agreement with Workpoint, one of Thailand’s leading entertainment content providers, to add more than 1,500 episodes of dramas and variety shows from Workpoint’s 2019 content portfolio.
Viu’s first content deal in Thailand was clinched earlier this year with GMM25, one of the country’s largest entertainment companies, in a move to introduce a repertoire of premium content relevant to Thailand’s online video audience. The collaboration with Workpoint offers further proof of Viu’s pledge to provide a wide variety of local content, said the OTT service.
Workpoint produces a broad selection of light entertainment content such as variety, quiz and reality shows, and ranks among Thailand’s top three digital TV channels. Classic examples of Workpoint’s production prowess include quiz shows Fan pun tae (Super Fan) and Lightning quiz, variety show Way tee thong way tee ter (Golden Clues), singing contests mic thongkum 5 (The Vocalist Season 5) and Mic on Debt off. The company’s social media platform is also regarded as being among the best in the country.
Ms. Helen Sou, Senior Vice President, Digital Media of PCCW Media Group, said, “Viu is committed to offering a wealth of content to customers in Asia, where the average daily video viewing time per Viu viewer is 108 minutes. Meanwhile, Asians spend an average of 186 minutes per day watching online videos. This means on average Viu is providing viewers with 60% of their daily video consumption*. Collaborating with Workpoint enables us to continue expanding our variety of offerings to meet the constantly-changing tastes of our viewers.”
Mr. Chalakorn Panyashom, Chief Operating Officer of Workpoint Group, said, “This collaboration will expand the audience for Workpoint and Viu alike. As one of Thailand’s biggest entertainment content providers, Workpoint has been producing many kinds of shows, while Viu presides over an extensive and highly-engaged customer base. So being partners means we can win even more viewers for both companies. Above all, the greatest beneficiary is the audience, because our collaboration will provide viewers with a greater variety of content.”
Viu will also offer Thai viewers the latest and award-winning variety shows such as The Mask Singer, which was nominated for this year’s International Emmy Awards scheme in the “Non-Script Entertainment” category. Meanwhile, Fan Pan Thae (Super Fan) was nominated for the “Best Non-Scripted Entertainment” title in the International Emmy Awards 2017 and “Best Game or Quiz Programme” in the Asian Television Awards 2017.