US-based Alhurra TV, a public Arabic satellite TV channel broadcasting news and current affairs programming with studios located across the region, has partnered with the Prime Entertainment Group to show Prime’s documentaries in MENA, according to a report by RapidTV.
The deal will see Alhurra TV air around five hours of documentaries from Prime's biographies catalogue in February 2019. Alhurra TV has bought broadcast rights to Prime’s documentaries on Russian President Vladimir Putin and global entertainment icons such as Angelina Jolie and Madonna.
Prime's biographical documentaries have already been screened by international TV networks such as Sky, Globosat and ZDF among others.
Alhurra broadcasts news and current affairs in the region aimed at the Arab speaking world. Alhurra began broadcasting in 2004 to 22 countries across MENA and says it is the third highest-rated pan-Arab news channel based on viewership ratings in the region.
European production and distribution company, Prime has been steadily building a presence in the Middle East for the last few years and regularly promotes its catalogue to regional buyers at media markets and content tradeshows. Among its major clients in the MENA region are broadcasters such as National Geographic, Al Arabiya, MTV Networks and BeIN Group.