mena.tv has just hosted its inaugural “Arabic Originals” screening at the Flix on 86 cinema on Day 1 of CABSAT 2019. For the first time, regional content buyers have been offered an exclusive preview of the 2019 offerings of top Arabic producers. Day 1 at FlixOn86 at CABSAT 2019 saw mena.tv screen hours of dedicated exclusive content including Ramadan specials and some of the best new Korean content as well.
It was standing room only, as an audience of 105 accredited content buyers packed into the boutique cinema. They were soon laughing, as the screening opened with the hilarious 2019 slate from Viacom Comedy Central. The major drama studios Eagle Films and Cedars Art Productions both gave a first glimpse of their Ramadan 2019 shows. Rotana shared their exclusive upcoming 2019 movies, whilst Spacetoon and Baby Clay screened amazing new kids content. Not to be outdone, VuClip wowed the audience with their fantastic new Saudi drama Doon.
Deals were already being closed with regional TV networks during the post-screening networking session. Tracey Grant, VP Content and Channels for Viacom Middle East commented “We were really impressed with the calibre of attendees. It was great to have a platform to really tell what Comedy Central are doing in the region and the productions we are working on.”
Nahi Sannan, Chief Commercial Officer at Eagle Films added: “Today was amazing. mena.tv brings everybody together and gives you a holistic view of what’s happening in our region, and where we should focus. At the end of the day, the audience wins by getting state of the art quality of content”
The mena.tv team are already looking to future screening opportunities with partner shows such as MIPCOM and DISCOP. “The mena.tv community now includes over 550 accredited content buyers, many of whom were here today” commented Nick Grande, CEO of mena.tv Content Hub.
“Screenings like this really help buyers stay in touch with the market. Through our continued MENA market research, and the addition of a Buyer Coordinator to our team, we are better placed than ever to help MENA TV networks find the titles they need,” added Grande.
This was the latest initiative by the mena.tv team in a series of efforts to promote regional content and develop the regional content market. Their contributions to the regional industry were recognised the following day when ChannelSculptor received the Service Initiative of the Year honour at the 15th annual Digital Studio Awards.