Cinépolis, the fourth largest exhibition circuit in the world, has announced the locations of six new movie theatres in the Kingdom of Saudi Arabia.
The six cinemas will be rolled out across the Kingdom over the next two years, with the first due to open in Lulu Mall, Dammam, at the end of this year, four scheduled for 2020 and the sixth for 2021.
The expansion into Saudi Arabia marks a huge milestone for the global cinema chain and has been made possible by the Kingdom’s Vision 2030, which aims to diversify the country’s economy by leveraging non-oil sectors and promote culture and entertainment.
The Saudi General Commission for Audiovisual Media (GCAM) issued the fourth Exhibitor License for Cinema Operation to Cinépolis International, which has partnered with Al Hokair Group for expansion in KSA along with its regional partner, Al Tayer Group, in August 2018.
Cinépolis will introduce its world-class cinema-going experience through high-touch theatre concepts, including Luxury, Premium, Macro XE, 4D Emotion and kid-approved Cinépolis Junior auditoriums to the country, home to over 39.5 million potential moviegoers. The new cinemas will provide movie-goers with an unrivalled level of service, food, technology and the latest movies from around the world.
The new openings will be located in Lulu Mall in Dammam, Al Hokair Time in Jazan, Obhour Mall in Jeddah, Cordoba Mall in Riyadh, Najran City Center and Al Massarh Mall, with a total of 63 screens across all six locations.
The new cinemas will feature Junior theatres, designed to allow families to enjoy their favourite movies in a welcoming and fun space that expertly caters to their needs. The Junior Theatre features a colourful Jungle Gym, complete with slide and ball pit, as well as fun bean-bag seating.
Luxury auditoriums are another format that will be featured in Saudi Arabia. They will include 180 degrees, leather reclining seats with personal amenities, Maitre d’ call buttons, personal bag storage and adjustable tables. Macro XE auditoriums also provide Dolby Atmos sound for a powerful audio experience. The screen is triple the size of an ordinary cinema screen