advertising revenue

Choueiri Group launches TV attribution product for MENA brands
In a press statement, the Group said the development of the 'Brand4mance' product which could deliver the benefits of TV attribution to regional brands would require a vigorous testing phase, where trials with different clients from various segment categories would be held.
Accountability key for advertising industry: OMD
Data and campaign performance set to determine rates. ...
European TV giants weather the economic storm
Consolidated 2009 results show vast improvement from 2008. ...
Pay TV sustains UK television market
Subscription revenues provides 'engine of growth' for UK TV market. ...
Advertisers flock to pan-Arab media: PARC
Report indicates surge in region-wide ad spending. ...