audience measurement

UAE records 61.5 million hours of radio listening in Q4 2018
Nielsen's latest UAE Radio Audience Measurement found that 93% of the total UAE population tuned into radio every week in Q4 2018, 4% higher (307,000 listeners) in reach compared to the previous quarter.
Nielsen study reveals Radio audience habits in UAE
93% of UAE population aged 10 and above tunes into radio every week, reveals Nielsen’s ...
Investing in content
Accurate audience measurement is critical to investment in content ...
Industry executives lament closure of tview
Closure of audience measurement system in UAE is a blow to the industry ...
UAE's tview reaches key benchmark
People meter system reaches international standards ...
Made to measure
Broadcast execs praise UAE's tview initiative, but call for similar systems across MENA ...
Change of Guard
DS looks at the deployment of audience measurement technology in India ...
Made to measure
Audience measurement company helps transform value of TV advertising ...