audience measurement

Ipsos Names New Country Manager in Saudi Arabia
Ipsos has appointed Rami Abudyab, as Country Manager of its offices in the Kingdom of ...
Nielsen study reveals Radio audience habits in UAE
93% of UAE population aged 10 and above tunes into radio every week, reveals Nielsen’s ...
Investing in content
Accurate audience measurement is critical to investment in content ...
Industry executives lament closure of tview
Closure of audience measurement system in UAE is a blow to the industry ...
UAE's tview reaches key benchmark
People meter system reaches international standards ...
Made to measure
Broadcast execs praise UAE's tview initiative, but call for similar systems across MENA ...
Change of Guard
DS looks at the deployment of audience measurement technology in India ...