audience measurement

UAE records 61.5 million hours of radio listening in Q4 2018
Nielsen's latest UAE Radio Audience Measurement found that 93% of the total UAE population tuned into radio every week in Q4 2018, 4% higher (307,000 listeners) in reach compared to the previous quarter.
Positive feedback
There is much for the region's broadcast industry to be positive about ...
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The unique challenges facing audience measurement in the UAE. ...
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UAE people meter project edges closer
Majority of funding in place, according to National Media Council. ...