DMS Zee5 partnership

ZEE5 is strategically lining for massive Middle East expansion
Indian TV network giants ZEE, part of the Essel Group conglomerate, arrived in the UAE with its ZEE5 service to cater to a massive South Asian diaspora and growing international fan base. Archana Anand, chief business officer, ZEE5 Global takes some time to talk to Nikhil Pereira on the current state of its operations