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Snapchat unveils regional ad partners for Snapchat Shows

by Staff WriterApril 22, 2019 10:47 AM GSTAugust 12, 2021 10:09 AM GST

Snapchat has announced advertising partners for its new advertising product, Commercials, which are Snapchat’s new six-second unskippable ad format

Content production tech

Never.no announce on-board graphics solution

by Staff WriterApril 10, 2019 06:52 AM GSTAugust 12, 2021 10:22 AM GST

Never.no is showcasing its new on-board graphics solution Real-Time Social Graphics and the latest features of flagship social engagement platform STORY

Broadcast Business

Twitter announces MENA content partners

by Staff WriterApril 09, 2019 06:45 AM GSTAugust 12, 2021 10:25 AM GST

At its first TwitterFronts event for the Middle East and North Africa region, Twitter unveiled over 16 premium video content collaborations across sports, entertainment and news.

Content business

YouTube clarifies rules on pranks as risky memes rage

by AFPJanuary 16, 2019 07:40 AM GSTAugust 12, 2021 12:04 PM GST

While playful or goofy challenges or pranks have become raging trends online, with video shared at YouTube or Facebook, some “memes” have put people in jeopardy.

Broadcast Business

Facebook Watch: What We’ve Built & What’s Ahead

by Fidji SimoDecember 16, 2018 06:43 AM GSTAugust 12, 2021 12:27 PM GST

Fidji Simo, Head of Video at Facebook Watch discusses the growth and content that hit the platform in 2018 and look ahead to investing in original content in 2019.

Content business

Snapchat announces ME creative partners for Lenses

by Staff WriterDecember 04, 2018 05:54 AM GSTAugust 12, 2021 12:40 PM GST

Within the Middle East, agencies such as Leo Burnett, TBWA and Saatchi & Saatchi have come on board as Lens Creative Partners.

Broadcast Business

Snapchat announces new slate of Middle East content partners

by Staff WriterNovember 21, 2018 08:05 AM GSTAugust 12, 2021 12:49 PM GST

Building on the popularity of its Discover page, over 30 popular series from more than 20 of the Middle East’s most loved media brands will be launching on Snapchat.

News

Facebook Watch will consider movies, but not in competition with streaming services

by Staff WriterSeptember 19, 2018 09:07 AM GSTAugust 12, 2021 01:42 PM GST

Fares Akkad, head of media partnerships for Facebook and Instagram for MEA, Turkey & Pakistan explains the business model behind Facebook Watch

Broadcast Business

Jordan Media City launches MySat GO OTT platform

by Staff WriterSeptember 16, 2018 08:14 AM GSTAugust 12, 2021 01:49 PM GST

Thanks to Erstream’s DAION platform, MySat GO will operate unmanned VOD ingest work-flows and 60+ live channels to its subscribers in APAC region, Canada and Brasil.