Cobalt Digital has signed a master distributor agreement with Plura MEA to provide sales and support for the Middle East and Africa region.
Plura MEA will provide sales and support for Cobalt’s extensive product line of video and audio conversion, processing, and monitoring standalone modules and card-based solutions for OpenGear frames.
Chris Shaw, executive vice president of sales and marketing, Cobalt Digital said: “Plura MEA is an ideal company to promote the Cobalt brand in the Middle Eastern region, and we are pleased to work with them to expand our global footprint in this growing market.”
Based in Dubai, Plura MEA is a subsidiary of Plura Broadcast, Inc., which also has offices in Germany, South Korea, and the United States.
Plura itself is a manufacturer of high-performance video monitors, sync and timing, and calibration solutions for professional media markets.
Hassan Salamah, business development manager, Plura MEA said: “Our new alliance with Cobalt presents substantial opportunities for both companies to offer extensive and interconnected solutions to a wide spectrum of market segments.”
Cobalt’s product line, including a number of new 4K and HDR card-based workflow solutions, will be displayed next week in Stand 10.B44 at IBC2019 in Amsterdam.