Masstech announces James Whitebread as new CDO

James Whitebread.
James Whitebread.

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Masstech has announced James Whitebread as the company’s new chief digital officer.

Whitebread has a 15-year background in product design and development for sports and media and entertainment (M&E), and extensive experience in telecoms and security.

He has led product development and builds for diverse clients including IMG, BT, UEFA, Disney, Warner Bros., FIFA, Technicolor, Amazon Prime, TATA and Cardinal Heath Care.

Before joining Masstech, Whitebread was CTO at MarcoPolo Learning, supporting the company’s expansion into China through delivery of new products and services.

Prior to that, Whitebread was VP of Product and Technology for UI Centric, leading projects for high profile clients such as UEFA, FIFA, AMC, PIX Systems and VUBIQUITY to deliver products and services such as UEFA.TV and MUTV.

Previously he was director of digital at Technicolor, where he designed and built the Showcase platform that went on to service clients including Canal Plus, Entertainment One and Warner Bros.

Whitebread holds a BSc in business systems, and is currently pursuing an MBA at Wrexham University, along with a professional qualification in Platform Disruption at MIT.

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