Sony's Alpha 7S III will be available in October

New camera combines 4K 120P Video, 10-bit 4:2:2 recording, and improved AF performance and more
Sony A7 SIII.
Sony A7 SIII.

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Sony Middle East & Africa has launched the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series⁠ the Alpha 7S III.

Featuring a brand new 12.1MP back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating mechanism and dual slot relay recording that realises over one-hour of 4K 60p movie shooting until battery ends, a brand new autofocus system, touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve the pain points of customers in the Middle Eastern region,” said Murat Gebeceli, head of digital imaging, Sony Middle East & Africa.

“We are always listening to our customers feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

The system architecture for the new Alpha 7S III has been completely redesigned with a brand new 35mm full-frame sensor. It utilises a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups.

The new image sensor also includes a focal plane phase-detection AF system for the first time in an S-series camera.

To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR image processing engine that provides up to eight time more processing power, minimises processing latency, reduces rolling shutter up to three times, and enables many of the hallmark still and imaging features of the camera.

The camera will be available in the Middle East from October 2020.

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