Avid has appointed Dubai headquartered NMK Electronics as their Pro Audio Division Distributor in the Middle East. NMK will reportedly build on Avid’s audio presence providing support in Bahrain, Kuwait, Oman UAE and Yemen, among other countries in the region.
With NMK already managing Avid's Live Sound family of solutions, the distributor will add Avid’s audio tools and workflow solutions to its existing portfolio. This includes the family of Pro Tools solutions for recording, editing and producing audio files: Avid Pro Tools | S6, Avid Pro Tools | MTRX, Pro Tools | HDX, Pro Tools | S3, Pro Tools | Dock, Pro Tools | HD and Pro Tools Software).
Rocky Solarta of NMK Electronics emphasized the importance of Avid's Pro Tools audio solutions: “We will be able to offer the best solution possible utilising the wide range of products offered by Avid. If there is one digital audio workstation (DAW) that every studio needs, it’s certainly Pro Tools.”
Ansgar Liem, Audio Sales Manager at Avid commented on partnering with NMK: “We are extremely excited to continue building on the partnership we have started with NMK. They are very knowledgeable and well-respected distributor in the region. We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region.”
NMK said in a statement that Avid enjoys a good reputation within the region as many broadcast stations and production houses have been users for years. The distributor aims to grow the market share of Avid Pro Audio in the region by focusing on the latest digital B2B partner portal tool developed by their in-house team of experts, along with educating the market by organizing workshops, seminars and hands-on session for clients and public. NMK’s team of experts also plan to work with educational institutions across the region to nurture and support future AV professionals.
Dino Drimakis, Business Development Manager at NMK expects strong regional demand for Avid's Pro Tools range of solutions: “At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions, we’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work whether we are looking at musicians or film mixers.”