Shure unveils new campaign for integrated systems business

Campaign educates decision-makers about audio options for business
 The MXA910 microphone with IntelliMix DSP is suitable for a variety of rooms with specific aesthetics requirements.
The MXA910 microphone with IntelliMix DSP is suitable for a variety of rooms with specific aesthetics requirements.

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Audio solutions provider Shure has been expanding its presence into the integrated systems space, targeting corporate, government, and educational audiences. As part of its growing commitment to these customers, Shure has unveiled a new campaign – “Make Connections Feel Effortless” – to help educate decision-makers about audio options for business. 

A growing number of devices, endpoints, and locations created by video conferencing and other audio needs creates significant tasks for IT departments. With this campaign, Shure aims to help customers think about audio needs earlier in room specification conversations and provide more collaboration around how its products make conference calls sound like face-to-face meetings and presentations sound extraordinary. 

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“Shure audio equipment has a distinguished history of being trusted on the biggest stages for world leaders and for music legends,” said Jim Schanz, Vice President of Global Integrated Systems Sales at Shure. “We are bringing that quality to boardrooms and meeting rooms in a way that makes it seamless for users to operate and effortless for IT staff to set up and manage.” 

Shure’s new campaign will include a new, dedicated site – effortless.shure.com – that will provide resources and tips for effective conference room set-ups, white papers on building the best audio, and overviews of products. 

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