Shure has entered the premium noise-cancelling headphone arena with a couple of its own products.
Adam Levine of Maroon 5 fame is the brand ambassador for Shure’s new range of wireless noise-cancelling headphones and true wireless earphones.
Levine has been involved with Shure for more than a decade and will be featured in the Company’s new promotional campaign.
Shure will make these new products available from spring 2020.
The wireless noise-cancelling headphones and true wireless earphones will supplement the existing line of premium listening products currently offered by Shure in its consumer segment.
“The biggest legends in music – Elvis, The Beatles, Jimi Hendrix, Aretha Franklin, and others – have trusted Shure microphones and gear in studios and on the biggest stages worldwide,” said Eduardo Valdes, senior director of global marketing for musician and consumer audio at Shure. “Now, music lovers can experience that same quality of audio wherever they go.”
The Aonic 50 Wireless Noise-Cancelling Headphones are designed to be worn for long periods of time and are built with the professional audio industry in mind.
The headphones offer a 20-hour battery life.
Meanwhile, the Company also launched the Aonic 215 True Wireless Sound Isolating Earphones with the same design musicians use for in-ear monitoring on-stage.
With up to eight hours of battery life and three additional full charges on the go, these earphones feature high sound quality with comfort and a secure fit.