Moroccan private free-to-air news channel Medi1 TV has added the Avid Maestro graphics solutions within its newsroom workflows to boost productivity, improve content quality, and help grow its audience.
Medi1 TV produces newscasts, talk shows and documentaries on current affairs, business and financial markets, and sports in both Arabic and French. To meet growing competitive market pressures, the broadcaster was looking to increase production and content quality and deliver to audiences higher-value news programming as cost-effectively as possible.
The station is already using Maestro l Designer to create 2D and 3D graphics and Maestro l PowerWall is used to drive on-set monitors of any size and resolution. Medi1 TV’s newsroom team relys on Maestro | Designer to create dynamic real-time graphics across its news programming, supported by Avid’s underlying HDVG4 graphics rendering platform. It also uses Avid’s Media Composer editing software, digital audio software Pro Tools and Avid NEXIS shared storage.
With the new Maestro graphics software integration, Medi1 TV believes that it can develop and deliver higher-quality, more dynamic news programming efficiently while reducing operational costs in an increasingly competitive market.
“We needed to modernise our existing news workflow, as well as take advantage of state-of-the-art creative tools now on the market,” commented Hicham Abderahim, head of creative department at Medi 1 TV Morocco. “With Avid Maestro graphics solutions, we’re no longer limited by outdated tools and can deliver highly compelling news content. Efficiency also is key to our operation and, thanks to our new Avid workflow, we’re able to expand our news footprint.”
Ray Thompson, Director – Broadcast and Media Solutions Marketing at Avid, said: “The news broadcasting industry is inherently competitive and extraordinarily fast-paced. Avid Maestro graphics solutions enable competitive newsrooms to create dynamic graphics to engage new viewers leveraging Maestro l PowerWall to drive in studio displays of any size and resolution offering Medi1TV the ability to easily update and change the look and feel of the broadcast easily and cost-effectively.”