Anevia, a manufacturer of OTT and IPTV software, has launched a Dynamic Ad Insertion capability.
Anevia’s end-to-end OTT video-delivery offering already included ad-enabling and ad-preparation components.
With the addition of ad-stitching and ad-routing capabilities in the Anevia NEA-CDN, the end-to-end video-delivery offering now comes with a complete pre-integrated DAI solution – reducing the need for testing, and making deployment faster and simpler.
A report by the US-based Video Advertising Bureau estimates that 71 per cent of internet users access an OTT service at least once a month, nearly one third of subscribers possessing three or more means of accessing OTT content (an eight-fold increase in just two years). Advertising is estimated to comprise 45% of all online video revenue and is forecast to grow to almost 60% in the next 10 years.
“We are seeing a major growth in demand for dynamic ad insertion facilities right across the OTT video market,” said Anevia CEO Laurent Lafarge.
“Advertisement revenue forms an important element of the OTT funding structure but content publishers are still experiencing a huge level of waste in the form of valueless advertising. DAI creates an immediate new revenue potential. As an example, TV operators can derive two separate revenue streams from commercials shown on TV and those shown on multiscreen.”